Guy Krief

Entrepreneur & Investor


Transformation can be perceived as almost magical! You set a goal, you go for it, you achieve it and you get instant recognition and fame.

Guy Krief, will refuse this theory, on October 8, on the TEDxPatras stage. One might say that his personal experience of transformation is quite different and monotonous. It has been a slow, gradual process, requiring resilience and discipline. Of course, when you zoom out, the result seems almost magical.

About the Speaker

Guy Krief is co-founder of marketing technology firm Persado, featured in CNBC’s Disruptor 50, and talent intelligence platform Bryq. He is also on the board of Upstream mobile technology firm, where he previously served as CEO, and Convert Group. Guy is an investor in multiple technology companies and Michelin’s featured restaurant Nolan. He also wrote and starred in his comedy show, and hosted various TV and radio programs. Guy holds an MSc in Social Psychology from the University of Sorbonne in Paris.